Event Center Storage Lockers with Automated Payment
18,000-seat arena + 200,000 sq ft convention space
Discover how Pinnacle Arena generated $380K in annual revenue with self-service rental lockers featuring integrated payment terminals and dynamic pricing.
The Challenge
Pinnacle Arena hosted 180+ events annually, from concerts to trade shows, but lacked secure guest storage options. Attendees left belongings at coat checks (creating long lines and staffing costs) or carried bags that slowed security screening by 40%. Large bags were sometimes prohibited, forcing guests to return items to vehicles in distant parking structures. The venue wanted self-service storage lockers that could generate revenue while improving guest experience and security throughput.
Our Solution
Accessa installed 240 rental lockers with payment terminals at 4 strategic locations throughout the venue: main entrance, VIP entrance, convention hall lobby, and the arena concourse. Guests rent lockers via tap-to-pay (credit card, Apple Pay, Google Pay) for flat-rate or hourly pricing, configured dynamically based on event type. The event venue lockers feature clear security screening for prohibited items before storage. Real-time occupancy displays guide guests to available units, while the venue management dashboard tracks revenue, utilization, and peak demand patterns by event type.
Results
Locker rentals generated $380,000 in the first year, with 78% average utilization during events. Security screening time decreased 28% as fewer guests carried large bags. Coat check staffing was reduced by 60%, saving $95,000 annually in labor costs. Guest satisfaction scores for "venue amenities" increased 34%. The stadium storage lockers became a premium upsell in VIP packages, with dynamic pricing generating 40% higher revenue during sold-out concerts. ROI was achieved in 9 months.
"We initially viewed the lockers as a guest convenience, but they've become a significant revenue center. The automated payment system means zero staff overhead, and the dynamic pricing lets us maximize yield during high-demand events. Guests move through security faster, spend more time at concessions, and leave happier. It's pure upside."
