Laundry Locker Solution for Wash Dry Fold Business
14 apartment community locations
See how FreshPress Laundry Services achieved 340% order growth with smart laundry lockers, enabling 24/7 contactless pickup and delivery across 14 apartment communities.
The Challenge
FreshPress Laundry Services operated a successful wash-dry-fold business but faced growth limitations. Their model required staffed drop-off locations with limited hours (8am-6pm), excluding working professionals who couldn't visit during the day. Failed pickup attempts cost $15 per occurrence in redelivery expenses, and customers frequently complained about inflexible scheduling. Competitors with courier models had higher labor costs that FreshPress wanted to avoid. They needed laundry pickup lockers that could extend their service hours without increasing staff.
Our Solution
Accessa partnered with FreshPress to deploy smart laundry lockers at 14 apartment communities across the Denver metro area. Residents schedule pickups via the FreshPress app, deposit bags in laundry drop-off lockers, and receive notifications when clean laundry is ready—all with 24/7 access. The contactless laundry delivery system integrates with FreshPress's order management platform for seamless workflow. Temperature-controlled compartments protect delicate items, while the variable-size locker configuration accommodates everything from small loads to bedding orders.
Results
Order volume increased 340% within 12 months as 24/7 access attracted the working professional segment. Failed pickup attempts dropped to zero, eliminating $47,000 annually in redelivery costs. Average customer lifetime value increased 180% as convenience drove loyalty. FreshPress now operates as the preferred laundry amenity partner for 3 major property management companies, with expansion to 40 locations planned. The dry cleaning lockers became a featured amenity in property marketing materials.
"The laundry lockers transformed our business model completely. We went from a regional wash-and-fold shop to a scalable amenity partner for property managers. Our customers love dropping off at midnight after work, and we love that our drivers never make wasted trips. It's the perfect blend of convenience and efficiency."
